Like most good ideas, the construct for Liberty Source was simple.
We questioned why business processes couldn't be successfully delivered in the U.S.
As sourcing leaders, we questioned why business processes couldn’t be successfully delivered from the U.S. With the rising cost of facilities and labor offshore, coupled with high attrition rates, many companies are experiencing offshore fatigue. Companies looking for a range of benefits such as lower cost, rapid standardization, higher productivity, greater flexibility, and a talented workforce, shouldn’t be forced to only look offshore. We believed there was a way to deliver quality service onshore, doing so with a firm hand on our social compass.
Refining our model with an eye on social responsibility we searched for a dedicated talent pool which:
- Holds an attitude toward exceptional service delivery
- Can identify creative and real time solutions to complex problems
- Understands the purpose and value of process, and can be trained up quickly
- Will flourish in a work culture designed to meet their specific needs
- Deserves an opportunity to get on the first step of their career ladder, along with the resources to climb
We quickly identified the over 750,000 strong U.S. military spouse community.
Spouses of men and women in the military don’t have the flexibility to pursue their own careers. They may move often, not always to locations where jobs in their career field are plentiful, which contributes to patchy resumes. Most employers struggle to structure a work environment to suit the needs of a military family, particularly during deployment. They may pursue graduate education in lieu of finding a job, only to end up “overqualified.” Top management may be committed to hiring spouses, but middle management may not have received the message.
To pursue our social mission and confirm our beliefs, we met with military affiliated organizations, spoke with several military families, and diligently researched the impact of unemployment/under-employment on the military community. Through this process we discovered that the opportunity Liberty Source presents was higher than we could have imagined.
To formalize and build upon our vision, we structured Liberty Source as a Public Benefit Corporation and a subsidiary of noted social impact outsourcing firm Digital Divide Data (www.digitaldividedata.org). We felt confident in partnering with an organization like DDD, who had a firm grasp on the need to help those who are underserved today, while also filling a commercial need for global brands.
We also sought out the support of business and government communities. While structuring a training and development program designed to grow careers. To ensure we had the right focus and leadership, we hired a management team with a track record of business excellence and an understanding of the needs of the military community, alongside a Board which is passionate about delivery excellence and making a difference. Our hiring processes were created to identify employees with the right attitude toward client experience and skills mastery. Our service delivery methodologies are commercially smart and viable.
Through this foundation, Liberty Source offers organizations portfolio diversity and the first opportunity at scale to deliver work onshore by tapping into a pool of talented, educated, culturally aligned and committed military spouses.